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We've been an innovative company for over 60 years. Today, that spirit has a home in The Shop, our innovation lab that focuses on developing technologies for the physical and digital aspects of eyewear and eye care. The Shop's mission is to evolve design and technology towards discoveries that enhance lives by embracing disruption and supporting multiple innovation projects across the company.

See What's Possible
See What's Possible

The Shop West

Sacramento, California

Located in midtown Sacramento, the West Coast Shop stands at the intersection of software and hardware, focusing on the delivery of better eye care and products to patients and better workflow services to doctors. Lead: Jay Sales

The Shop East

New York City, New York

Inside Marchon Eyewear’s design center in the heart of Manhattan’s Garment District, The East Coast Shop explores how to push boundaries in industrial design, alternative manufacturing and materials, and other technologies to reinvent the way eyewear is created, utilized and worn. Lead: Leslie Muller

Nike Vision

Nike partnered with The Shop to bring the revolutionary Spring 2016 Running Collection to life through design thinking, rapid prototyping and reimagining the eyewear manufacturing process.

Level Smart Glasses

Activity-tracking technology seamlessly embedded inside a beautiful frame. Born out of The Shop, Level is now available for purchase in select U.S. markets.